FINANCIAL SERVICES / CAMPAIGN DESIGN
Campaign and brand assets created for an investment advisory firm, translating financial topics into clear, credible and consistent communication across paid, organic and institutional formats.
CLIENT
AFS Capital
SCOPE
Paid media, social & institutional design
ROLE
Creative direction, design & template systems
OUTPUT
Meta Ads and social media design.
Campaign & Social Media Design
A structured collection of advertising and social assets designed to make investment topics easier to understand while preserving a credible financial identity.
Financial communication built for clarity and trust
AFS Capital needed recurring creative production across paid media, social channels, landing pages and institutional materials without losing consistency.
THE CHALLENGE
Financial messages can feel technical or generic, making it difficult to earn attention while maintaining the level of credibility expected from an advisory firm.
THE OBJECTIVE
Translate investment topics into clear visual communication and create a flexible system for recurring campaign production.
THE AUDIENCE
Investors, prospects and existing clients looking for reliable guidance and accessible financial information.
MY RESPONSIBILITY
I developed campaign concepts, static creatives, landing-page visuals, institutional materials and reusable templates for ongoing production.

Building consistency across financial communication
The project showed how reusable structures can increase production speed while keeping every asset clear, credible and recognisable.















