SOCIAL DESIGN & VIDEO
Recurring social content, advertising creatives and short-form video edits created to translate process, productivity and business operations into clear and approachable communication.
CLIENT
Amplio / Alícia Bittencourt
SCOPE
Social media, ads & short-form video
ROLE
Design, editing & format adaptation
OUTPUT
Feed posts, stories, ads & vertical videos
Social Content & Advertising Design
A consistent visual system for educational content, service communication and paid campaigns across feed posts, stories and advertising formats.
Making business education clear and engaging
The project required recurring content that could explain processes and productivity while maintaining authority, personality and a recognisable visual presence.
THE CHALLENGE
Operational and productivity topics can feel dense, especially when adapted to the fast reading behaviour of social platforms.
THE OBJECTIVE
Create content that attracts attention, explains practical value and builds a consistent path from education to service interest.
THE AUDIENCE
Business owners, managers and teams looking to improve operations, processes and the use of tools such as ClickUp.
MY RESPONSIBILITY
I designed social and advertising assets, edited short-form videos and adapted the visual language to each placement and format.
Short-Form Video & Social Editing
Vertical edits use direct openings, readable captions and concise pacing to preserve the speaker’s message while improving retention.
Campaign & Process Presentations
Presentation layouts organise frameworks, service stages and operational recommendations into a clear visual sequence.
The visual system helps detailed process information feel structured, practical and easy to follow.
DESIGN RATIONALE
A connected system across content and campaigns
The work balances approachable communication, expert positioning and format-specific adaptations across static, motion and presentation assets.
01 · HIERARCHY
Clear hooks and typographic levels help educational content communicate quickly.
02 · CONSISTENCY
Repeated colours, shapes and treatments connect recurring posts and videos.
03 · ADAPTATION
Each idea is redesigned for feed, story, advertising, video or presentation rather than simply resized.
FINAL REFLECTION
Designing authority without losing accessibility
The project reinforced that educational content performs best when visual clarity supports the expert’s voice instead of competing with it.