VISUAL DESIGNER & VIDEO
Paid social creatives developed for Bloke Clinics, a men’s aesthetics brand. I designed static Meta ad concepts that translated treatments, offers, and patient benefits into clear visual messages. The direction balanced clinical credibility with a modern, approachable tone, using strong hierarchy and audience-focused concepts across different campaign formats.
CLIENT
Bloke
SCOPE
Campaigns and social
ROLE
Design & art direction
OUTPUT
Static ad design
Static Ad Design
A structured selection of campaign creatives static for Meta Ads. Use the filters to separate square feed posts and static ads.
The strategy behind the campaign
Bloke needed a flexible paid social system to promote multiple men’s aesthetic treatments while keeping every campaign clear, credible, and visually consistent.
THE CHALLENGE
Bloke offers treatments with different benefits, audiences, and levels of awareness. The challenge was to make each ad immediately understandable while maintaining one recognizable brand.
THE OBJECTIVE
Create static Meta ads that communicate the treatment, benefit, offer, and next step within seconds, balancing clinical credibility with an approachable, confidence-led tone.
THE AUDIENCE
Brazilian men exploring hair, skin, and body treatments, from problem-aware prospects to audiences ready to compare offers or book a consultation.
MY RESPONSIBILITY
Art direction, visual concepting, static ad design, image selection and editing, campaign variations, and adaptation for square and portrait placements.
DESIGN RATIONALE
A system built for fast decisions
The visual system organizes each message around a clear sequence: the problem or benefit first, supporting information or offer second, and a visible call to action last.
01 · HIERARCHY
Bold headlines, concise supporting copy, and isolated CTAs make each treatment easy to understand while scrolling.
02 · CONSISTENCY
Bloke’s teal, black, and white palette, recurring logo placement, and photographic treatments connect campaigns across different services.
03 · ADAPTATION
The system supports educational, problem-solution, promotional, and gift-led concepts across square and portrait Meta placements.