VISUAL DESIGNER & VIDEO
A multi-format visual system created for campaign communication across Meta Ads, social media, short-form video and AI-assisted scenes — designed to keep every touchpoint clear, consistent and recognisable.
CLIENT
Daniel David
SCOPE
Campaigns, social & video
ROLE
Design, editing & art direction
OUTPUT
Static, motion & landing pages
Static Ad Design & Social
Media Design.
A structured selection of campaign creatives static for Meta Ads, short-form video editing and social media. Use the filters to separate square feed posts and static ads.
The project, before the visuals
Use this section to explain the context first. A strong case study makes the problem understandable before showing the solution.
THE CHALLENGE
What was unclear, inconsistent or underperforming before the project? Describe the communication problem, not only the requested deliverable.
THE OBJECTIVE
What should the audience understand, feel or do after seeing the campaign? Define the intended change.
THE AUDIENCE
Who was the work speaking to? Include market, awareness level, channel and any relevant behaviour.
MY RESPONSIBILITY
Clarify what you personally owned: concept, art direction, static design, editing, AI-assisted scenes, adaptation or delivery.
Video
& Motion
Short-form edits and campaign videos
• Editing • Motion • Visual treatment • Final delivery.
Presentation Design
Campaign decks and presentations designed to organise information, establish hierarchy and guide the audience through a clear visual narrative.
Suggested caption: “The deck was structured to move from context to proof, keeping technical information visually accessible.”
DESIGN RATIONALE
The decisions behind the visual system
This section explains how hierarchy, consistency and format adaptation helped the campaign communicate clearly across static, motion and web touchpoints.
01 · HIERARCHY
How typography, contrast and composition help the message read quickly.
02 · CONSISTENCY
How recurring colours, treatments and layouts create campaign recognition.
03 · ADAPTATION
How the concept changes between feed, stories, presentations, video and web.
FINAL REFLECTION
What this project taught me
Close the case with one honest insight: a trade-off you managed, a decision you would repeat, or something you would improve in a future iteration.