LANDING PAGE & CAMPAIGN DESIGN
A responsive landing page and supporting social media graphics created to explain solar-energy plans, savings and practical benefits through a clear conversion journey.
CLIENT
FYD Brazil
SCOPE
Landing page, social & paid media
ROLE
UI design, campaign visuals & implementation
OUTPUT
Responsive landing page & social creatives
Social Media & Campaign Design
Supporting campaign assets designed to communicate savings, plan options and solar-energy benefits with a consistent and trustworthy visual language.
Explaining a technical offer through a simple journey
The project combined service information, plan comparison, estimated savings and lead generation in one responsive digital experience.
THE CHALLENGE
Solar-energy offers involve technical and financial information that can create uncertainty when the hierarchy and next step are not clear.
THE OBJECTIVE
Guide visitors from the core promise to plan comparison and a focused contact action while maintaining trust throughout the page.
THE AUDIENCE
Homeowners and businesses looking to reduce energy costs through accessible solar-energy solutions.
MY RESPONSIBILITY
I designed and built the responsive landing page in WordPress and Elementor Pro, and created supporting social media graphics in Photoshop.
Landing Page Experience
The responsive interface organises plans, benefits, savings and calls to action into a clear sequence for desktop and mobile visitors.
Interface & Customer Journey
The page moves from the main value proposition to service explanation, plan comparison and lead generation without competing actions.
The interface was structured to make a considered purchase feel easier to understand and act on.
DESIGN RATIONALE
A conversion system built around clarity and trust
Benefit-led hierarchy, consistent campaign visuals and a focused conversion path connect social content to the landing-page experience.
01 · HIERARCHY
Savings and practical benefits appear before technical details, matching the visitor’s priorities.
02 · CONSISTENCY
The landing page and social assets share colours, typography and imagery to create a continuous experience.
03 · ADAPTATION
Layouts and content adapt across desktop, mobile, feed and story formats without losing clarity.
FINAL REFLECTION
Designing a considered offer for confident action
The project reinforced that conversion improves when technical information is introduced progressively and every section prepares the next decision.